You didn’t become a therapist, an OT, or an IBCLC to decode Google Analytics dashboards. You became one to serve, support, and make a meaningful difference.
So if marketing feels like a foggy mix of trial-and-error, intuition, and a sprinkle of “I hope this lands”… you’re not alone.
But here’s the reframe:
You don’t need to become a data expert.
You just need a way to listen to your business.
At Celuna Consulting, we help heart-led service providers blend intuitive knowing with grounded insights so you can stop guessing what’s working and start making marketing decisions with clarity and calm.
This is about soulful analytics. Yes, that’s a thing.
Let’s get into it.
The Problem With Marketing From Vibes Alone
You’re not here to hustle or spam. You’re here to connect.
You write a blog post that feels important.
You share a Reel that feels on-brand.
You create a freebie that feels valuable.
But feelings don’t always tell the full story. They’re the starting point, not the whole picture.
If you’ve ever said:
- “No one’s seeing my stuff…”
- “I’m getting likes but not bookings…”
- “I feel like I’m doing everything right but nothing’s working…”
That’s a clue that it’s time to pair your intuition with a few gentle numbers.
Let’s demystify that.
What “Analytics” Actually Means (in Celuna Language)
We’re not here for spreadsheets and shame. We’re here for clues—little nudges from your business that say:
“Hey… they liked that post.”
“Hey… this page is getting traffic.”
“Hey… your newsletter subject lines aren’t landing.”
This is the kind of data we’re talking about:
- Most visited website pages
- Most opened emails
- Most shared Instagram posts
- Where people are clicking (and where they’re not)
- Where people are dropping off in your funnel or flow
That’s it. No spreadsheets. No 9-tab dashboards. Just noticing.
Let’s make it tangible.
Marketing Moments That Analytics Can Clarify
Scenario 1: Your services page gets traffic, but no one books.
What that means: Your messaging might not be connecting, or your booking button is too hard to find.
Scenario 2: You’re growing on Instagram, but email click-throughs are low.
What that means: You’re nurturing followers—but your CTA (call-to-action) might need more clarity or emotion.
Scenario 3: A certain blog post keeps showing up in your top traffic list.
What that means: Your audience wants more on this topic. Repurpose it into social posts, a video, or a lead magnet.
Scenario 4: You’re getting inquiries, but not from ideal clients.
What that means: Your site or socials might be too general. Your messaging may be attracting everyone, not your specific someone.
✨ Did You Know? Most therapists and wellness pros are making marketing decisions based on how they feel, not how their clients actually engage. Adding insight creates confidence.
The Energetics of Analytics (Yes, We’re Going There)
Here’s the wild part… data can be soothing.
When you track something with curiosity (not criticism), you remove emotional guesswork. You move from “What am I doing wrong?” to “What can I refine?”
This is how you:
- Step out of shame
- Stop second-guessing
- Make aligned decisions without overwhelm
- Spend less time marketing, with more return
You’re not “behind.” You’re just ready for clarity.
What to Track (and What to Ignore)
You don’t need to track everything. Just the pieces that connect to your growth goals.
If you want more consults:
- Track traffic to your booking page
- Track where those visitors are coming from (Instagram? Email? Search?)
If you want to grow your list:
- Track sign-ups per freebie
- Track email open and click rates
If you want to connect more deeply:
- Track Instagram saves, shares, or replies
- Track which blogs keep getting traction
❌ What to ignore:
- Vanity metrics (like follower count)
- One-time spikes (unless they repeat)
- Anything that makes you feel like garbage
The goal isn’t “more.” It’s “more aligned.”
The Weekly “Numbers Ritual” (That Takes 15 Minutes or Less)
Marketing from your soul doesn’t mean marketing from your stress.
Here’s a simple rhythm we suggest to our Celuna clients:
- Choose one area to focus on (email, website, social, etc.)
- Write down 1–2 key numbers each week (open rate, views, clicks, etc.)
- Ask: “What’s this number telling me?” Not “What’s wrong?”
- Make one small shift based on what you learn
This could be:
- Testing a new subject line format
- Moving your “Book Now” button higher
- Repeating your most shared content theme
Micro-tweaks > massive overhauls.
Examples of Soul + Strategy in Action
The pediatric OT who felt invisible:
Her email list was stagnant. We looked at open rates and saw a clear pattern… parents were opening any subject line that used the word “meltdown.” She adjusted her content to speak more directly to sensory overwhelm, and within a month, doubled her bookings.
The SLP who hated Instagram:
Her posts felt flat and forced. But when we looked at saves and shares, her quick “parent scripts” were getting the most love. She focused her feed on short, actionable tips—and her DMs started filling up with client inquiries.
The IBCLC who loved blogging but didn’t see results:
Her analytics showed people were finding her through one blog post about nursing positions for reflux. We optimized that post, added a “related resources” section, and embedded a consult button. She started booking consults directly from her blog.
It’s not about the numbers. It’s about the knowing.
You deserve to know what’s working. You deserve to feel grounded in your choices. You deserve to have your business talk back to you in a language that feels empowering, not overwhelming.
And the truth is, your intuition already knows the way.
Analytics just hold up a mirror and say, “Yes. Keep going.”
Let’s Bring the Strategy + Soul Together
You don’t need to overhaul your business. You just need better insight.
At Celuna Consulting, we specialize in making data feel doable, marketing feel aligned, and systems feel supportive. We help therapists and service providers like you build businesses that reflect your values and actually work—without selling out, burning out, or copying the crowd.
Because your marketing gets to be smart.
Your systems get to feel magical.
And you? You get to thrive.
👉 Book a free strategy session with Celuna Consulting
We’ll help you connect the dots between what your soul knows… and what your numbers are showing you.
Let’s make your next move your most aligned yet.