by Kaili Ets | Celuna Consulting | Feb 2, 2026 | Blog
If you’ve been following my work for a while, you know me as the person behind ‘The Holistic Baby Guru’, Babies @ Play, and all things baby development, sleep, reflux, occupational therapy and more recently osteopathy. But what you might not know is that for the...
by Kaili Ets | Celuna Consulting | Oct 1, 2025 | Blog
Your Website Should Be More Than “Fine”Let’s be honest—most therapist websites are… fine. They list services. They show credentials. They might even include a headshot and a calm shade of blue. But fine isn’t magnetic. A magnetic website doesn’t just exist. It pulls...
by Kaili Ets | Celuna Consulting | Oct 1, 2025 | Blog
If your website feels more like a digital brochure than a business tool—this is for you. If you’ve been thinking, “I know it needs something, but I’m not sure what”—this is definitely for you. And if you’re a therapist, OT, SLP, IBCLC, chiropractor, or any other...
by Kaili Ets | Celuna Consulting | Oct 1, 2025 | Blog
You didn’t become a therapist, an OT, or an IBCLC to decode Google Analytics dashboards. You became one to serve, support, and make a meaningful difference. So if marketing feels like a foggy mix of trial-and-error, intuition, and a sprinkle of “I hope this lands”…...
by Kaili Ets | Celuna Consulting | Oct 1, 2025 | Blog
The word “competition” tends to make intuitive service providers a little… twitchy. It conjures up images of comparison spirals, second-guessing, and that internal voice that whispers, “There’s already someone doing this better.” Let’s shift that. Because analyzing...
