Make It Magnetic: Designing a Site That Attracts Dream Clients

Your Website Should Be More Than “Fine”Let’s be honest—most therapist websites are… fine. They list services. They show credentials. They might even include a headshot and a calm shade of blue. But fine isn’t magnetic. A magnetic website doesn’t just exist. It pulls...

Why Intuition + Insight = Smart, Soul-Aligned Marketing

You didn’t become a therapist, an OT, or an IBCLC to decode Google Analytics dashboards. You became one to serve, support, and make a meaningful difference. So if marketing feels like a foggy mix of trial-and-error, intuition, and a sprinkle of “I hope this lands”…...

how to analyze competition in service industry

The word “competition” tends to make intuitive service providers a little… twitchy. It conjures up images of comparison spirals, second-guessing, and that internal voice that whispers, “There’s already someone doing this better.” Let’s shift that. Because analyzing...