Meet the founder

KAILI ETS

Kaili is the visionary behind Celuna Consulting, a company devoted to helping service-based business owners create businesses that align with their values while running effortlessly behind the scenes. With a unique blend of strategy, intuitive insight, and hands-on experience, Kaili specializes in simplifying complex business systems so that entrepreneurs can focus on what they do best—serving their clients.

Her journey began with a deep appreciation for client-centered service, recognizing that many passionate providers struggle with backend operations, marketing, and tech overwhelm. She founded Celuna Consulting to be the bridge between vision and execution, bringing structure and support to businesses that need it most.

Kaili’s approach is warm, empowering, and collaborative. She believes in balancing strategy with creativity, structure with flexibility, and growth with ease. Her clients walk away with more than just systems and strategies—they gain confidence, clarity, and the ability to run a business that feels just as good as it performs.

Celuna consulting

Is not your typical agency

Celuna Consulting exists to help service providers build sustainable, scalable businesses with ease. With a focus on marketing, backend systems, and automation, Celuna creates seamless solutions that allow business owners to step away from overwhelm and step into alignment.

At Celuna Consulting, we know that running a business can feel chaotic, especially when marketing and operations take up more time than client work. That’s why we step in to handle the behind-the-scenes magic—so that business owners can focus on their passion while trusting that their systems are working for them.

With a blend of strategic expertise, intuitive insight, and a nurturing approach, Celuna Consulting transforms complexity into clarity, making business growth feel effortless. We believe that success isn’t just about scaling—it’s about creating a business that feels aligned, sustainable, and fulfilling.

all the things you hate about agengies? yeah, we removed them.

Typical Agencies

  • No set strategy
  • Destination goal not clear
  • Minimal communication
  • No transparency
  • Very high fees
  • Auto-generated reports
  • Use industry jargon
  • Everything is templated
  • Nothing on-brand
  • Limited scope of services
  • Project completion time is slow

Celuna Consulting

  • Custom sales-driven strategy
  • A clear destination goal
  • Constant communication
  • Fees designed for all budgets
  • Consultative guidance
  • Use Layman’s terms
  • Everything is custom
  • Everything on-brand
  • Unlimited scope of services
  • Project completion is super fast

why are we the right guide

Our team has years of experience turning small businesses into local favorites by connecting them with customers who become loyal advocates.

We’ve seen firsthand how a tailored approach can spark real community engagement and steady sales growth, and we’re ready to bring that expertise to you.

ready to see the plan?

Here’s How We’ll Get You Growing Locally with Confidence

free strategy session

Our team starts by learning about you and your business, discussing your goals, challenges, and how we can turn local traffic into real sales.

This session is all about understanding what makes your business special.

Custom sales-driven plan

Next, we design a unique sales-driven strategy that makes sense for your business and local market. Our approach connects you with the right audience, builds your brand in the community, and positions you to see steady growth.

Watch Your Business Thrive Locally

Finally, as you implement our strategy, you’ll start seeing results that matter: loyal customers, community recognition, and measurable sales growth. We’re here to support you at every step.

Client Testimonials

The whole process was very seamless, the booking and platform that was used to do the coaching call and I felt the call was very tailored to my needs. I was very impressed with the follow up document I thought it was very clear and simple (and for me with this process being new that was very helpful and also helped to understand the different “avenues” you offer).

Kathleen H.
Occupational Therapist

Thank you for “Free Market Research,” I like how it’s outlined. The basic outline itself is great because it adds a sense of calm and direction for us clinicians who are already doing a lot of over thinking. It is a nice offering and worth it for your team as you can reuse a lot of information, and it gives a level of professionalism and direction to the clinician.

Michelle S.
Pediatric Occupational Therapist

​​I’m so very appreciative of yours and the teams work, communication and customer service were great and you made me feel very looked after! I would recommend your business to others seeking this kind of support.

You have such a huge expertise in the market and so many of your values as a Sleep Consultant align with mine, I honestly would just love more 1:1 time with you in regards to processes and building a following etc.

Anna V.
Holistic Sleep Coach

Kaili’s experience as an entrepreneur really shines through the consulting call we had to explore the needs of my business. It was so helpful to see that although the current offerings and referral sources are working, there is a lot more that can be done to improve our visibility, conversions from our website and more. What really helped me is to see that my website right now truly only seems to appeal to one type of client seeking a particular service. Our clinic offers various services and those other services are not being highlighted which means few conversions. It was helpful to know that creating a few different client avatars for the various populations we serve can help me make tweaks to the website copy to appeal to the clients that are looking for those services.

Fahreen J.
Virtual Clinic Owner + Social Worker